ostensible
Meaning: appearing as such, seemingly
Usage: Jack’s ostensible reason for driving was that airfare was too expensive, but in reality, he was afraid of flying.
veneer
Meaning: a superficial or deceptively attractive appearance, façade
Usage: Thanks to her Chanel makeup, Shannen was able to maintain a veneer of perfection that hid the flaws underneath.
incarnate
Meaning: existing in bodily form; embodied
Usage: In the story, the hero seemed like courage incarnate.
latent
Meaning: hidden, but capable of being exposed
Usage: The coach noticed a latent talent in the quiet new player.
nondescript
Meaning: lacking a distinctive character
Usage: I was surprised when I saw the movie star in person because she looked nondescript.
pallid
Meaning: lacking color
Usage: After a week indoors, his face looked pallid in the sunlight.